
Strategic Public Relations and Land-Use Services
California-based firm specializing in crisis communications, litigation communications, reputation management, community outreach, land-use and entitlements.
PRM Consulting was an absolute strategic partner and a pleasure to work with. Steve Castaneda’s strategic guidance and deep understanding of land use with community engagement were instrumental in helping secure Coastal Commission approval for the Magnolia Tank Farm project.
Stephen Logan, SVP, Shopoff Realty Investments
Steve Castaneda has provided me valuable consulting services in dealing with aviation related issues in both San Diego and Mexico. He has a thorough knowledge and good insight into the political ramifications of aviation problems."
Jerry Chavkin, Former FAA Regional Administrator & Vice President of Air Operations
★★★★★
★★★★★
Your Trusted Partner
At PRM Consulting, we specialize in public relations, community outreach, and land-use strategies, serving clients throughout California.
20+
15
Land-use projects completed or in the pipeline
Years in business
47
Strategic communications campaigns
PRM has been an outstanding media relations partner —instrumental in building awareness and support.
Kathy Breedlove, Project Manager, Seaport San Diego
PRM's team brought professionalism, creativity, and cultural sensitivity to every detail of our event.
Melinda K. Vásquez, former Chair of the San Diego County Commission on the Status of Women and Girls
★★★★★
★★★★★
We can help.
Our clients include public agencies, developers, nonprofits, membership associations, and corporations.
Telling Your Story
Let us serve as your spokesperson or coach you to handle even the most difficult media interviews.


Advocacy that Matters
We will lead advocacy for your project, engaging influential groups, local leaders and community voices.


PRM has a solid understanding of land use issues as well as a superior grasp of the political considerations that are often critical to getting a project approved.
Marvin E. Howell, Director of Land Use and Planning, Lehigh Hanson Western Region
PRM puts the client first and offers superior customer service.
Ron Hughes, General Manager (Ret.), Kings County Public Transit Agency (KCAPTA)
★★★★★
★★★★★
Our services
We are experts at working within the complex public perception and regulatory landscape of California.
Development & Entitlements


Supporting developer clients through California's complex state and local entitlement process.




Crisis Communications
Managing your company's reputation and public perception through the most challenging situations.
Reaching people through educational forums, listening sessions, your booth at local events, and door knocking.
Outreach Services
PRM is a trusted partner in strategic communications. Their team knows how to work with media and deliver messages that resonate.
Alan Pentico, CAE, Executive Director, Southern California Rental Housing Association
Tanya is obviously a phenomenal writer but, more importantly, a strategic advisor on media and public relations.
Brandy DeVelbiss Christian, Chief Executive Officer, Patriot Rail (endorsement via LinkedIn)
★★★★★
★★★★★
Your trusted partner.
Expert land use, entitlements, public relations and community engagement services.
© 2025. All rights reserved.