Crisis Communication Services

About Tanya Castaneda

At PRM Consulting, Tanya leads special projects for leaders of California government agencies and large community associations who want to protect their reputation during a crisis, but are distressed that people are bashing them publicly, in many cases spreading misinformation.

Often, they don't have an experienced team that knows how to deal with the rapidly evolving media and social media landscape. They're trying to explain their side and it's falling on deaf ears, giving their side of the story (but it's not making it into the media coverage), and dealing with rumors spread by their opponents.

We provide them with proven crisis communications that is measurable with PRM Crisis Analytics so that they can control their reputation during a crisis. They gain confidence in managing and pushing back against the toxic "mob mentality" that has degraded public discourse. Most importantly, they maintain and enhance trust from constituents.

And when these effective and trusted leaders partner with us, we promise senior-level strategic advice, measurable results, and discreet service with no long-term contracts.

Reputation Management

In the age of social media, we have seen how swiftly reputations can be damaged or destroyed. We will help you take control of a crisis through our proprietary strategies. Our clients have included companies that faced:

• Major cyberattack and ransomware incidents

• Being "canceled"

• Misinformation campaigns

• Unfair media coverage

The best thing you can do is be proactive and prepare for what's coming. By doing so, you will protect your organization from potentially damaging fallot.

We will analyze the situation and provide data to inform decision making, including reports from our proprietary news monitoring service. Based on all the facts, we will prepare a Strategic Communications Plan for you.

Litigation Communications

Are you being threatened with a lawsuit, or are you planning to file one? Get ahead of it with strategic communications planning, ideally before it goes public. Our confidential services include expertise in:

• Sensitive personnel Issues

• Public disclosure of criminal and civil matters

• Labor relations

• NIMBY opposition to development

We understand how to manage sensitive situations in which there are many factors to consider. Our understanding of the media and outsider's perspective can provide valuable insight into how litigation may be perceived by the public and how it will be covered in the media.

It is important to be strategic and align your communications with your legal strategy. Working in collaboration with you and your attorneys, we guide you on how to notify and update stakeholders, both internal and external. We can also serve as your spokesperson with the media.

"A lawsuit is always our last resort, but our Board decided it was time to take action. PRM made sure our case was seen for what it was: standing up for the public’s interest."

Executive at a public agency

“We are constantly targeted by some people who don't like our business. They even created a very negative Wikipedia page about us. PRM helped us fight the rumors and misinformation."

Owner of an agricultural business

★★★★★

★★★★★

PRM Crisis Analytics™

At PRM Consulting, we believe strategic communications should be judged not just by effort, but by impact. That’s why we prioritize accountability, transparency, and tangible ROI in every engagement. From media coverage and social metrics to community feedback and stakeholder outcomes, we track what matters—and we share it with our clients through clear, actionable reporting. Our commitment to results isn’t an afterthought—it’s built into everything we do.

“PRM stepped in immediately, helping us communicate with the public in a way that was firm but not defensive. Their guidance helped us avoid escalation and earned us praise from our constituents.”

“The public was shocked when our founder admitted wrongdoing. PRM managed the headlines, social backlash, and internal panic – helping us shift the narrative."

Senior communications officer at a national consumer brand

★★★★★

★★★★★

Executive at a public agency after employee misconduct went viral on TikTok

Your Trusted Representative

Do you need a trusted voice representing your organization?

Whether you're facing a high-profile issue, a media inquiry, or a need to build visibility, PRM can serve as your official spokesperson—confidently, clearly, and with credibility. We deliver your key messages with professionalism and consistency, so your story is told the right way, every time.

Ask us about spokesperson services for:

• Press conferences and media interviews

• Public hearings and government meetings

• Community presentations

• Crisis communications and rapid response

Media Training

Do your spokespeople feel confident in front of a camera, or are they caught off guard?

PRM offers customized media training to help your leaders speak with clarity, composure, and impact. We give you actionable tools and practical strategies to stay on message, handle tough questions, and represent your organization at its best.

Ask us about media training tailored for:

• Television, radio, and podcast interviews

• Press conferences and public speaking

• Crisis communications and high-stakes moments

• Virtual meetings and live-streamed events

Media Relations Services

Is your organization ready for the spotlight?

Are you shaping your story, or letting others tell it for you? Do you have a plan for when the media calls, or when you need to proactively reach reporters? Are you building relationships with journalists who influence your reputation?

We can help you with strategic media outreach, message development, and earned media campaigns that build trust—and protect it when it matters most.

Your story deserves to be told.