Crisis Communication Services

Reputation Management

In the age of social media, we have seen how swiftly reputations can be damaged or destroyed. We will help you take control of a crisis through our proprietary strategies. Our clients have included companies that faced:

  • Major cyberattack and ransomware incidents

  • Being "canceled"

  • Misinformation campaigns

  • Unfair media coverage

The best thing you can do is be proactive and prepare for what's coming. By doing so, you will protect your organization from potentially damaging fallot.

We will analyze the situation and provide data to inform decision making, including reports from our proprietary news monitoring service. Based on all the facts, we will prepare a Strategic Communications Plan for you.

Litigation Communications

Are you being threatened with a lawsuit, or are you planning to file one? Get ahead of it with strategic communications planning, ideally before it goes public. Our confidential services include expertise in:

  • Sensitive personnel Issues

  • Public disclosure of criminal and civil matters

  • Labor relations

  • NIMBY opposition to development

We understand how to manage sensitive situations in which there are many factors to consider. Our understanding of the media and outsider's perspective can provide valuable insight into how litigation may be perceived by the public and how it will be covered in the media.

It is important to be strategic and align your communications with your legal strategy. Working in collaboration with you and your attorneys, we guide you on how to notify and update stakeholders, both internal and external. We can also serve as your spokesperson with the media.

Your reputation is your most important asset, but it is vulnerable to attacks from competitors, opponents and other bad actors. Often, a crisis situation involves litigation risk, as well as media attention and public scrutiny. We will help you manage the most delicate crisis communications, often in close collaboration with your attorneys.

PRM is your trusted partner to address impending or ongoing threats that could become public.

Support During Challenging Issues & Litigation

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"A lawsuit is always our last resort, but our Board decided it was time to take action. PRM made sure our case was seen for what it was: standing up for the public’s interest."

Executive at a public agency

“We are constantly targeted by some people who don't like our business. They even created a very negative Wikipedia page about us. PRM helped us fight the rumors and misinformation."

Owner of an agricultural business

★★★★★
★★★★★
woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

“PRM stepped in immediately, helping us communicate with the public in a way that was firm but not defensive. Their guidance helped us avoid escalation and earned us praise from our constituents.”

“The public was shocked when our founder admitted wrongdoing. PRM managed the headlines, social backlash, and internal panic – helping us shift the narrative."

Senior communications officer at a national consumer brand

★★★★★
★★★★★

Executive at a public agency after employee misconduct went viral on TikTok